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STREETWEAR / TOKYO–NEW YORK / SUPPORTING CIRCUIT CUP

LFYT

SUPPORTING CIRCUIT CUP

Profile

LFYT is a Japanese streetwear brand founded in 2003 with deep ties to New York street culture. Hip-hop, skateboarding, graffiti, and Black culture all run through its point of view, placing the brand naturally alongside Circuit Cup’s exchange between Tokyo music and independent American rap.

Facts

FOUNDED: 2003
FRAME: TOKYO / NEW YORK INFLUENCE

What to know

01 — START WITH THE STORY / TOKYO + NEW YORK
02 — 2026 S/S / CURRENT COLLECTION
03 — CULTURE IN THE MIX / HIP-HOP / SKATE / GRAFFITI

Connected to

CIRCUIT CUP
TOKYO
NEW YORK STREET CULTURE

Circuit Cup Series